About company
who we are
the Arabian Food Industries Company had a humble beginning offering a modicum of products with only two types of white and mozzarella cheeses, respectively. Since then its flagship cheese brand, Wadi AlHaloub, has grown to hold an unparalleled position amongst market competitors. This has been made possible through a combination of strategic endeavors, most notably those that have helped secure market trust and consumer loyalty owed to the company’s continuous commitment to quality. Wadi AlHaloub now offers a wide range of products and flavors—with a family of nearly 200 SKUs—that have helped expand its market reach and made it available on all supermarket shelves.
Wadi AlHaloub’s success is exemplified in its growth trajectory. What began with only two distribution centers and two trucks, at a time when Egyptian consumers had yet to develop a taste for packaged cheese and when loose cheese held 90% of the market share, is now a household brand and leading cheese manufacturer in the industry.
Today, Wadi AlHaloub boasts a distribution fleet of over 600 trucks operating from 27 sub strategically located distribution hubs across the country, ensuring a streamlined delivery system directly to all kinds of retail; a feat made possible by a dedicated workforce of over 2600 employees. At the core of our success lie the values of innovation, quality ingredients, taste, and value for money.
Our Vision
Wadi AlHaloub strives to be and maintain its frontrunner status in the food and dairy industry and to be viewed as a trusted entity by all of its stakeholders, including its consumers, employees, and shareholders.
Priding itself on being a consumer-centric business that encourages teamwork and innovation, Wadi AlHaloub aims to provide superior quality products that consistently exceed consumer expectations.
Our Mission
To Provide our valuable Consumers with a diversified range of quality, nutritious and affordable products in the food and beverages industry.
Our Leadership
Our purpose is simple: to deliver on our promise of ‘Quality you can trust’. Our commitment to the people and Consumers of the Middle East is unwavering. We will continue to deliver nutritious and high-quality food and beverages across the markets in which we operate and grow.
Our Values
1-Adaptable:
We are agile and flexible in our work, confidently taking bold decisions that benefit our stakeholders.
2-Sharing:
We work together as one, openly collaborating and sharing skills & knowledge to enable our people to be the best.
3-Passionate:
We are proud of the work we do and strive for exceptional results.
4-Innovative:
We are driven to improve our business every day and to maximize the creative potential of our people
5-Respect:
We earn respect by embracing fairness, trust and integrity in all our relationships.
6-Excellence:
We are diligent in our work and consistently deliver the best quality in everything we do.
