Driving growth through quality.
Quality you can trust
Wadi AlHaloub is committed to excellence in food safety and quality. To enhance our competitive advantage for a sustainable future, we nurture a culture of quality to apply the highest standards that fulfill statutory, regulatory, and customer requirements to provide safe and superior food and beverage products that enrich our consumers’ lives every day.
In the early years, our growth was steady. In recent years, it has been exceptional. It took time to reach our first major revenue milestone, but we then doubled that total in a much shorter period – and the trajectory continues to rise, with sales reaching unprecedented levels.
Our Strategy
Wadi AlHaloub’s strategy is supported by three key pillars, namely its strive to diversify its product portfolio, its ability to capitalize on its wide market reach, and most importantly its aim to drive stakeholder value for both its consumers and shareholders.
Portfolio Diversification Strategy
Wadi AlHaloub recognizes the need for innovation and product expansion to further its vision of extending its national and regional footprint. By applying a corporate strategy that monitors relevant emerging markets and need gaps in the industry, Wadi AlHaloub is able to capitalize on potential opportunities to add to its products and introduce greater variety to the market.
Capitalizing on Our Reach
Wadi AlHaloub’s products enjoy a strong countrywide coverage not only in cities but also in rural areas where the main selling points are small shops and minimarkets. These small retailers comprise the bulk of Wadi AlHaloub’s sales, and while the company’s cheese is the highest-selling of its products sold in hypermarkets and well-known supermarket chains, these key transactions represent only 7% of the manufacturer’s sales.
Creating New Value Propositions
Building new value propositions is one of Wadi AlHaloub’s core strategies. We believe that creating sustainable value is primarily driven by continuously meeting and surpassing our consumers’ needs, a feat made possible by a commitment to quality and through our ability to cater to the different demands of our consumers and segmented groups.
Facilities
Having started with only two production lines for its white cheese and mozzarella productions, Wadi AlHaloub, in partnership with Tetra Pak, has increased its production lines to offer more than 200 SKUs.
The company operates a well-invested, ISO-certified factory in Egypt, including 19 production lines with a combined annual capacity of more than 230,000 tons, equipped with technology from leading international suppliers. The company has consistently invested in new production capacity to meet growing market demand for its products. Ongoing expansions will further increase Wadi AlHaloub’s annual production capacity for carton-pack cheese and juice, with plans underway to inaugurate a new, more technologically advanced production facility built over 20,000 m². This new facility will enable Wadi AlHaloub to boost its production potential and support its export expansion goals across the Middle East, Europe, North America, and Africa.
Wadi AlHaloub also controls an extensive sales and distribution network on a national scale, including a 7,500 m² central warehouse adjacent to the factory, more than 30 additional warehouses, 97 distribution centers, a fleet of 618 distribution vehicles, and a combined sales force of 873.
Certifications
Quality assurance and control is a key pillar of our business and a strategy that is deployed across our entire manufacturing and supply chain.
We aim to consistently meet international standards and improve upon them where possible as Our facilities are ISO certified.
